THE SHAPE OF LIGHT
— ARK X GUBI

ADVERTORIAL

In collaboration with Gubi, and to celebrate the brand’s new lighting collections, Ark Journal’s creative team produced a photo essay inspired by the Californian mid-century modern architectural style. It’s an homage to a period that embraced both art and craft, a time of eclecticism and optimism that was defined by the transition from modernism, an era that was both forward-thinking and outward-looking. It was an epoch suffused with a desire to experiment and with a curiosity about other people’s cultures, and particularly folk art. A deep concern for comfort and nourishing of the spirit resulted in natural materials, ceramic and organic sculptures combined with the cosiness of low-level furniture.

A sense of scent

A sense of scent

Smell can evoke an emotion or a memory. It affects the subconscious less directly than taste, but much more profoundly, says scent developer Lena Norling.

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THE SHAPE OF LIGHT
— ARK X GUBI

ADVERTORIAL

In collaboration with Gubi, and to celebrate the brand’s new lighting collections, Ark Journal’s creative team produced a photo essay inspired by the Californian mid-century modern architectural style. It’s an homage to a period that embraced both art and craft, a time of eclecticism and optimism that was defined by the transition from modernism, an era that was both forward-thinking and outward-looking. It was an epoch suffused with a desire to experiment and with a curiosity about other people’s cultures, and particularly folk art. A deep concern for comfort and nourishing of the spirit resulted in natural materials, ceramic and organic sculptures combined with the cosiness of low-level furniture.

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